1. Reference
  2. Features

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Features Overview

Alfa is no longer just a promise of AI-generated SaaS content. The current product ships a concrete workflow around reusable brand context, topic backlog creation, long-form article generation, and delivery.

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Product Areas

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Brand-Aware by Default

Alfa uses brand profiles to keep content closer to the product and audience it is meant to support.

That includes:

  • website-derived context
  • inferred or edited voice guidance
  • audience and industry data
  • product list
  • competitor list
  • internal link targets
  • preferred terms and forbidden words

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Research Before Writing

The product splits planning from writing. Topic discovery happens before article generation, which makes it easier to:

  • prioritize by funnel stage
  • filter by search opportunity
  • import externally sourced topic lists
  • retry only the pieces that matter

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Structured Article Generation

Alfa supports both backlog-driven and prompt-driven writing.

From the current app surface, you can generate:

  • listicles
  • topic guides
  • comparisons
  • how-to guides
  • alternatives guides
  • product reviews

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Review and Metadata Controls

The writing workflow does not stop at draft text. Alfa includes controls for:

  • article status
  • word-count targets
  • SEO title
  • slug
  • meta description
  • schema output
  • featured image / hero image context when available

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Delivery Options

The current delivery surface includes:

  • copy Markdown
  • copy HTML
  • copy plain text
  • export Markdown
  • export MDX
  • export HTML
  • export JSON
  • publish to WordPress

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Automation Surface

For teams that want to script the workflow, the Alfa CLI supports:

  • auth
  • quota checks
  • brand creation and selection
  • topic discovery and import
  • article creation, watch, export, list, and retry

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Current Emphasis

The active codebase and recent commit history show Alfa investing in:

  • more reliable pipeline recovery and retry behavior
  • a fuller CLI surface for brands, topics, and articles
  • publish/export workflows
  • production model and infrastructure updates

That is the lens this documentation follows: shipped workflows first, aspirational marketing second.