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Quickstart

This guide gets you from a new Alfa account to a finished article with the shortest realistic path.

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Before You Start

Have these ready:

• Your product website URL
• One to three article URLs that reflect your preferred writing style
• A rough idea of the topics or competitor terms you want to target
• CMS access if you want to publish directly to WordPress

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1. Create a Brand Profile

Go to Brands and create your first brand.

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2. Discover Topics

Open Discover Topics for the brand you just created.

You have two ways to start:

• Run Alfa’s built-in topic discovery
• Import a CSV or JSON topic set you already have

If you use discovery, Alfa researches the brand and competitors, then saves topics grouped by funnel stage. Each topic can include:

• title
• primary keyword
• secondary keywords
• search volume
• keyword difficulty
• search intent
• funnel stage
• rationale

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3. Generate an Article

When you have a topic backlog, click Generate Article for a saved topic. You can also go directly to Create / Write and enter a fresh article request.

In the UI, Alfa supports these article shapes:

• Listicle
• Topic Guide
• Comparison
• How-to Guide
• Alternatives Guide
• Product Review

Choose a target word count, then start the run.

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4. Wait for the Pipeline to Finish

Alfa tracks article generation as a multi-step pipeline. If a run stalls or fails, you can retry it from the topic backlog or from article status screens.

The output route is straightforward:

1. Topic or keyword goes in
2. Alfa runs the agent pipeline
3. The completed run opens in the article review/editor flow

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5. Review the Article

In the article workspace, you can:

• read the full draft
• inspect SEO fields such as title, slug, and meta description
• review citations and verification data when present
• copy Markdown, HTML, or plain text
• export Markdown, MDX, HTML, or JSON

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6. Publish or Export

If your brand has WordPress configured, you can publish directly from Alfa. Otherwise export the content for your own workflow.

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What to Do Next